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Excellence awards in two areas of academic study on entrepreneurship & start-up and start-up items. Performance of the education course of “technical innovation & entrepreneurship linked major and graduate school.” [January 3, 2021] YU students obtained excellence awards and special awards in December in “2021 Entrepreneurship & Start-up Contest for National College (Graduate School) Students.” The contest is held by The Korea Entrepreneurship Society, The Korean Academic Society of Business Administration, Gyeongsang National University, KDB Foundation, and Korea Entrepreneurship Foundation and academic studies on entrepreneurship & start-up and start-up items are assessed in two areas (academic studies on entrepreneurship & start-up and start-up item business models) for national college and graduate school students. More than 20 teams from all colleges made applications and three teams of YU entered final contest through document review and obtained excellence awards and special awards. One winning team of the contest consists of the students of YU technical innovation & entrepreneurship linked major and graduate school; PARK Beom-swok in integrated doctorate/master course of Department of Technical Innovation and Entrepreneurship of Graduate School obtained award in academic research area, LEE Jong-deok obtained excellence award with a thesis of “A study on the effect of customer-finding experience type start-up education program to start-up education,” and Credia Team consisting of MOON Jeong-wan (4th grade, Department of Mechanical Engineering), JEONG Yeon-seok (3rd grade, Department of Business Administration), and YEO Hwa-seok (2nd grade, Department of Life Engineering) obtained excellence award in start-up item contest area.Also, Zero Waste Team, which consists of KIM Seong-jin (3rd grade, Department of Materials Science), KO Ho-jeong (4th grade, Department of Chemical Engineering), and PARK Ju-hyeon (2nd grade, Department of Chemical Engineering), obtained special awards. The start-up items and academic researches obtained awards were based on the ideas and theses deduced from the education course of technical innovation & entrepreneurship linked major and graduate school. Technical innovation & entrepreneurship linked major is a course in team project type to enhance entrepreneurship and to seek for innovation start-up items and the graduate school course is provided to study entrepreneurship and cultivate start-up professionals at academic level. PARK Beom-seok, a winner of the excellence award, said, “I am conducting professional studies on entrepreneurship. This contest gave a motive for me to improve the capability of an investigator by grafting start-up theories and actual situations any be analyzing the effects.”
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Investigator SOHN Ji-hun from YU Cyber Emotion Research Institute (Department of Digital Fusion Business of Graduate School) Study on brand images and royalty with analysis of big data such as keywords, press releases, and SNS, etc. Excellent Thesis Award in a regular academic contest of Korean Regional Communication Research Association [December 30, 2021] “What would be the images of domestic chicken brands in big data?” Investigator SOHN Ji-hun from YU Cyber Emotion Research Institute (2nd year of master course, Department of Digital Fusion Business of Graduate School) showed an interesting result of an analysis of brand images and royalty of domestic chicken franchise companies based on big data. Investigator SOHN Ji-hun conducted a study to observe the course that chicken franchise companies founded in Daegu or Gyeongbuk areas are expanded in whole country, to arrange the specific features, and to identify the relation between brand images and royalty based on the big data in the expansion processes.He identified differences in region, gender, and age and times of press release based on keywords and press release data and identified how brand image marketing is done based on Instagram data. As the result, he found that Gyochon had more interests and press release times than Hosigi Dumari or Mexicana and that brand royalty was enhanced through communication with the public through SNS. The study was conducted by adding Instagram data to the content of “A study on Daegu Spirit and urban identity” which was jointly conducted by Professor PARK Han-woo’s Research Team of Department of Media Information of YU and Time&Space Lab, etc. The result of the study was reported as a thesis of “Big data analysis on brand identity in the process to stand and expand franchise - focused in Instagram comments on Daegu and Gyeongbuk chicken brands” and obtained Excellent Thesis Award in “2021 Busan Winter Regular Academic Congress of Korean Regional Communication Research Association.” Investigator SOHN Ji-hun commented, “It was possible to understand what influence is given to brand value generation by big data of keywords, press release, and SNS in order to help establishment of the direction of SNS marketing for brands. If the result of the study is applied to recently growing regional franchise in addition to the three brands of the study, formation of brand images and enhancement of royalty will be significantly assisted. I’d like to conduct studies on the influences of social media marketing to not only catering franchise but also entertainment industry through big data,” and showed successive study plans saying, “I’d like to study the processes to plan and expand brand images of celebrities.”
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From the 26th to the 28th, the metaverse campus invites high school students to provide an opportunity to enjoy an indirect experience of the campus. Hosted by a metaverse club named 'YUMC', varied programs such as university introductions, campus tours, etc., are on the air. We form social relationships by establishing a metaverse campus to hold various events and share information among students. [December 7, 2021] <Metaverse campus built by YU YUMC (the whole view of Central Library))> YU (President CHOI Oe-chool) invites high school students to Metaverse. YU holds an event called 'YU Minecraft Open Campus' using Metaverse. This event features to be directly planned and conducted by YUMC (Yeungnam Univ. Minecraft Server), a metaverse club of YU students. This event, which will be held four times from the 26th (Sunday) to the 28th (Tuesday), will be operated at YU's Metaverse campus built with Minecraft (Microsoft's metaverse game). Therefore, any high school student with a Minecraft account can access YU's Metaverse campus and enjoy many types of programs such as school introductions, stamp tours, and conversations with current students. In addition, the host will operate event halls for a prize draw and the other ceremony separately. The maximum number of participants per session is 40. Lastly, you could refer to YUMC's website (http://yumc.kr) showing details and participation applications. <Metaverse images of Minecraft open campus> SEO Seung-wan, president of YUMC’s metaverse club of YU, who planned this event, said, “I wanted to provide prospective college students with an opportunity to experience college life and campus environment indirectly. I hope you can experience the university campus that is difficult to visit in person through the metaverse, albeit the outbreak of COVID-19 continues for a long time. “And he also said, “We hope that the ‘YU Minecraft Open Campus’ event serves as a steppingstone linking relationship between our university and high school students.” The 'YU Metaverse Campus' has already become a hot topic because students' voluntary cooperation created it. Earlier this year, the YUMC club at YU created the YU campus using Minecraft, a representative platform that implements the metaverse. In the metaverse, the main buildings still symbolize YU: the central library, student union hall, open-air auditorium, Cheonma Art Center, and International Exchange Center, built as their actual shapes on the YU's campus. In addition to constructing the exterior of the campus building, social relationships in daily campus life are realized and maintained as it is in the metaverse world, where students share information and conduct various events. For example, in the library's reading room, only YU students can know and share pieces of information such as good restaurants near YU, tips for course registration, and test information. In addition, the entrance ceremony earlier this year, led by students, and various exchange meetings and events like a farewell party for military service are also taking place. < YU metaverse campus video produced by the club named YU YUMC> ▶ https://www.youtube.com/watch?v=gjrtwqlYpQQ
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Exchange students, professors, staff, etc., operate educational and cultural programs, and cooperate for joint research. SUNY Korea, the first American university to open in Korea, Korean campus. Synergy in global education and research activities will be expected. [December 20, 2021] YU(President CHOI Oe-chool) and The State University of New York, Korea, President MIN Won-ki) signed MOU between the two universities. At 3 pm on the 20th, in the conference room on the 3rd floor of the main building of YU, YU President Choi Oe-chul met with the SUNY Korea President Min Won-ki agreed to cooperate for exchange and development between the two universities. According to the signing of this agreement, the two universities also cooperated for ▲exchange student program ▲exchange of professors, researchers, and faculty members ▲development and operation of educational and cultural programs ▲joint research. With this agreement, the two universities will lay the foundation for mutual exchange for academic growth in education and research and the development of human resources such as professors, staff, and students. President MIN Won-ki said, “It is meaningful to conclude this MOU with the YU, a higher education institution that plays a pivotal role in education and international expansion in the field of Saemaul movement and international development. We, two universities, actively engaged in global education and research activities, are expected to create synergy by signing the agreement.” President CHOI Oe-chul said, “I understand SUNY is playing a major role in nurturing future-oriented human resources with an international sense. I hope that the signing of this MOU will serve as an opportunity for each university to leap forward by sharing the excellent educational and research assets and know-how of both universities. The State University of New York, Korea, is the first American university opened in Korea. It is the Korean campus of the State University of New York at Stony Brook and the Fashion Institute of Technology. It provides the same education as the campus in New York, USA, and professors from the United States teach all classes in Korea.
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The 8th Agrifood Future Planning Group ‘Grand Prize’… 300 people of 102 teams, including university students in related majors, participated ‘Suggestion of innovative measures for distribution of agricultural products in elderly farms through benchmarking of young farmers’ is well received 23% additional revenue generated by applying direct marketing activities to local aged farms [December 23, 2021] <The YU Horticultural Life Science students who won the ‘Grand Prize’ by the 8th Agrifood Future Planning Group> (From left: LEE Go-eun, SEONG So-min, KIM Bu-kyung YU students won the grand prize of the 8th Agricultural Food Future Planning Group hosted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation. Those glorious winners are KIM Bu-kyung and SEONG So-min (4th grade) and LEE Go-eun (3rd grader) from YU's Horticultural and Life Sciences department. The Agrifood Future Planning Group, established in 2014, is a community of young people who wish to advance into the agri-food industry. The Agri-Food Future Planning Group youth carry out various activities such as monitoring and promoting agro-food policy projects, suggesting ideas related to the agro-food sector and policy, and visiting companies and exhibitions. In addition, the Korea Agro-Fisheries & Food Trade Corporation supports young people to enter the food industry through special lectures and interviews with incumbents in the agri-food industry. Three hundred people of one hundred and two teams from universities having related majors across the country were selected to the 8th Agricultural Food Future Planning Group, active for six months from April to October. They held a graduation ceremony on December 10th. A team from the Department of Horticultural Life Sciences at YU ranked first (grand prize) and received an award of 2 million won and the Minister of Agriculture, Food and Rural Affairs. In addition, the grand prize awarded team will also have preferential treatment when hired as a youth intern at the Korea Agro-Fisheries & Food Trade Corporation. The Department of Horticultural Life Sciences team at YU received good reviews by suggesting a distribution innovation plan for agricultural products for elderly farmers by benchmarking young farmers in the Gyeongbuk region. In addition, the YU team proposed the development of applications to promote direct trade and a plan to create innovative jobs in agricultural product distribution that can coexist between young and elderly farmers. “We benchmarked the successful distribution cases of young farmers in Gyeongsangbuk-do,” said KIM Bu-kyung. By applying SNS marketing or direct transaction activities used by young farmers to elderly farms growing shine muscat in Gyeongsan, Gyeongbuk, we created an additional 23% or more profit compared to the existing revenue. It seems to have received a good evaluation because it came up with a specific way to generate gains through confirmed performance results of recruiting farms and applying sales and marketing activities,” he said. They also said, “We are proud of our field of study, agriculture. We will continue to study the agricultural industry continues in the future,” revealing their strong ambitions.
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KIM Jeong-soo (-90 kg class) ‘Gold’, SEO Min-hyun (+100 kg class) ‘Silver’, KIM Min-soo (-73 kg class) ‘Bronze’ Finished the season with a runner-up finish in the team competition [December 21, 2021] <Yeongnam University Judo Athletes who won individual competitions in the 2021 Jeju Cup National Judo Competition> (From left: CHOI Won-ho, SEO Min-hyun (2nd place at +100kg), KIM Min-su (3rd place at -73kg), KIM Jeong-su (1st place at -90kg), LEE Kyu-in Manager Lee Jung-hwa) The YU Judo Club (Director LEE Jung-hwa) finished the season with excellent results, finishing second in the team competition, including one gold, silver, and bronze in the individual match, respectively, at the 2021 Jeju Cup National Judo Competition, last round of the 2021 season. In this competition held at the Jeju Sports Complex from December 13th to 16th, Kim Jeong-soo (20, sophomore, physical education) from YU's judo team won the men's college -90kg class, Min-hyeon Seo (20, sophomore in the Department of Special Physical Education), who participated in the +100kg class, won a silver medal, Minsu Kim (20, sophomore in the Department of Physical Education), who participated in the -73kg class, won a bronze medal, respectively. KIM Jeong-soo, who won the gold medal, advanced to the final by defeating HONG Seung-yeon of Korea Sports University in the quarterfinals with a shoulder throw. In the final, he won the championship with half wining judgement from a hug jumping against KIM Jae-min of Yong-in university. Furthermore, he proved that he is the strongest in their weight class by the 2nd wining, after the victory of the national collegiate judo federation match of men and women held in September 2021 by a decisive ippon throwing away KIM Jae-min in the final. YU Judo team coach LEE Jung-hwa said, “It is deplorable that the tournament could not be held normally this season due to the impact of Corona 19. Although our players showed good performances in the individual competition, it is regrettable that we could not show all the skills of the YU judo team in the team event due to injuries during the individual match. However, I will work hard in winter training and challenge to win the team event next year.”
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23 CEOs from YU, took first place in non-metropolitan private colleges Analysis of 1,439 CEO’s of large 1,000 enterprises [November 22nd, 2021] YU (President CHOI Oe-chool) took 12th place in the colleges produced 1,000 large enterprise CEO’s in whole country. YU took first place in non-metropolitan private colleges. Unico Search, a professional headhunting company, analyzed 1,439 CEO’s of 1,000 domestic large enterprises focused in their colleges of origin in 2021. As the result, YU was found to be at 12th place with production of 23 CEO’s. Seoul National University took first place with production of 203 CEO’s and was followed by Korea University and Yonsei University. In whole country, 13 colleges produced 20 or more CEO’s and, among them, YU is the only non-metropolitan private university. Meanwhile, YU took 7th place in the colleges produced 100 large enterprise CEO’s analyzed by Economist, a current affairs magazine, in 2020 and took 9th place in the colleges produced CEO’s of 30 listed large group affiliates analyzed by Datanews.
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Functional Materials and Devices Lab, undergraduate research students’ performances of tasks “Study on efficient energy generation and storage technology,” international acceptance [December 1st, 2021] <Students of Department of Materials Science and Engineering who reported theses in international journals> (From the left, Lee Seung-ah, Nam Ga-hyeon, and Lee Geon) Students of Department of Materials Science and Engineering, YU published theses through famous international journals and their research capability is accepted by the outside. A thesis reported by co-authors Nam Ga-hyeon (23) and Lee Geon (22) of 4th Grade of Department of Materials Science and Engineering was inserted in a famous international journal in ceramic area, Ceramics International, with 4.527 of IF in November and, in August, the thesis reported by Lee Seung-ah (22) as lead author was inserted in Journal of Asian Ceramic Societies, IF 3.125. The theses reported by them are the performances of a task performed by Functional Materials, Devices Lab of Department of Materials Science and Engineering, YU. Nam Ga-hyeon and Lee Geon reported the result of a study on maximization of efficiency of energy storage materials. They manufactured a ferroelectric ceramic material for charge/discharge of high energy in nano-film type and developed a technology to maximize energy storage. Lee Geon said, “Electrochemical energy storage such as batteries has the advantage to supply a device with electric energy for a long time but is not suitable for instantaneous charge and discharge. However, capacitor using static electricity is suitable for instantaneous charge and discharge but is difficult to store large energy. The developed nano-structure material is suitable for instantaneous charge and discharge, has high energy storage density, and may be used for electric cars which require high energy instantaneously.” Lee Seung-Ah reported the result of a study on “energy harvesting technology to use the energy discarded in daily life. Lee Seung-Ah developed a ceramic-based intelligent energy harvest material. The technology may substitute traditional power supply technology from batteries and power may be continuously supplied by a wireless sensor without charging or other control. Lee Seung-Ah said, “IoT wireless sensor network, which is highlighted as a core hardware technology in the 4th industry, requires a power source technology to substitute traditional batteries or supplement battery lifetime. The developed material may be manufactured at about 10% of costs compared with traditional energy harvest materials and durability and environmental credibility may also be guaranteed. Commercialization of energy harvesting technology may be further encouraged.” Professor Ryu Jeong-ho of Department of Materials Science and Engineering who advised them commented, “The technology for efficient generation and storage of energy is essential to solve world energy and environmental issues. Undergraduate students developed a technology for efficient conversion of electric energy to be discarded in daily life using a low-priced material and a technology on a material for instantaneous charge and discharge with high dense storage of energy. Additional studies are required for commercialization but such performance is meaningful in the respect that new materials may be developed and applied to application devices for efficient generation and storage of energy.” Meanwhile, the study was conducted with the support by Senior researcher support project and Global frontier project of National Research Foundation of Korea.
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Selection of two laboratories including Nano Chem. Lab as the Best authenticated lab Ha Ju-hee, a graduate school student, etc. won Excellence Prize in Laboratory Prior Harmful Factor & Risk Analysis Report Preparation Contest. [December 3rd, 2021] <Nano Chem Lab and Energy Control & Storage Tech Lab of YU were selected by government-authenticated Excellent safety-control lab.> Two laboratories of YU (President CHOI Oe-chool) were selected as Excellent safety-control lab. Through government authentication for eight consecutive years since 2014, the best safety control level was accepted. Nano Chem Lab (Professor Kim Yeong-su of Department of Chemistry and Biochemistry) and Energy Control and Storage Tech Lab (Professor Kang Seok-won of Department of Automotive Mechanical Engineering) were selected as Excellent safety-control lab Especially, Nano Chem Lab (Professor Kim Yeong-su of Department of Chemistry and Biochemistry) was selected as the Best authenticated lab and work the prize of the Minister of Information & Communication. As the laboratory was selected as the Best authenticated lab for the third time after 2017 and 2018, YU has the most number of selected Best authenticated lab in the whole country. Seven Best authenticated labs were selected in 2021 from the universities and laboratories in the whole country and four universities including YU were included. Excellent safety-control authentication system is the system that the government gives authentication to the laboratories having high safety-control levels, activities, and recognition among scientific technology laboratories installed in universities and research institutions, etc. This time, YU produced not only Excellent safety-control labs but also personal winners in safety control area. In “The 4th Laboratory Prior Harmful Factor & Risk Analysis Report Preparation Contest” held in 2021, Ha Ju-hee, PhD Course of Chemistry of YU Graduate School, and other three persons (Tutor Kim Yeong-su) won Excellence Prizes and got the prize of the head of National Research Safety Control Center. YU produced the third winner since Baek Gyeong-min, PhD Course of Environment Engineering, as a winner Grand Prize in the 1st Contest and Jeon Ho-yeong, PhD Course of Chemical Engineering, as a winner of Excellence Prize in the 2nd Contest.
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